Download The Luxury Strategy Free Ebooks in PDF format. Download free ebook of The Luxury Strategy soft copy pdf or read online by"Jean-Noël Kapferer","Vincent Bastien"Published on 2012-09-03 by Kogan Page Publishers
The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
This Book was ranked at 35 by Google Books for keyword Industries Retailing bestseller books.
Book ID of The Luxury Strategy's Books is oSC8SVYX9PEC, Book which was written by"Jean-Noël Kapferer","Vincent Bastien"have ETAG "MLLT9CXNE3Y"
Book which was published by Kogan Page Publishers since 2012-09-03 have ISBNs, ISBN 13 Code is 9780749464929 and ISBN 10 Code is 0749464925
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "408 Pages" is Printed at BOOK under Category"Business & Economics"
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download The Luxury Strategy PDF Free
Download The Luxury Strategy Books Free
Download The Luxury Strategy Free
Download The Luxury Strategy PDF
Download The Luxury Strategy Books
No comments:
Post a Comment