Download Selling the Invisible Free Ebooks in PDF format. Download free ebook of Selling the Invisible soft copy pdf or read online by"Harry Beckwith"Published on 2000-10-15 by Business Plus
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
This Book was ranked at 3 by Google Books for keyword Industries Service bestseller books.
Book ID of Selling the Invisible's Books is wsq_4FFbwqkC, Book which was written by"Harry Beckwith"have ETAG "7GmbRlQYgDM"
Book which was published by Business Plus since 2000-10-15 have ISBNs, ISBN 13 Code is 9780759521520 and ISBN 10 Code is 0759521522
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Book which have "272 Pages" is Printed at BOOK under Category"Business & Economics"
Book was written in en
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